Claudio Parmiggiani: Senza titolo, 2014, campana di bronzo e corda. Courtesy Galleria Poggiali, Firenze.

In the past, in order to be recognised as an artist, it was necessary to exhibit in a prestigious gallery, to be included in a museum’s collection or, at least, to have an art critic write enthusiastically and in complicated words about the works and their meaning. Today, on the other hand, all it takes is a well-curated Instagram profile, a few viral reels and a catchy hashtag to win thousands of followers.

It seems that art has found its new digital temple, or perhaps we are reducing creativity to an eternal search for likes. In short, does an artist who isn’t on Instagram really exist?

ARTISTS AND INSTAGRAM

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Let’s face it: in the world of art and culture we are taking a big risk.
Mediocrity is creeping into museums, galleries, exhibitions and even creativity itself.
It seems as if the system is increasingly accepting the minimum of effort, turning art into a product for quick consumption, more concerned with numbers than quality.

Yet, art has always shone when it has dared, when it has broken schemes, when it has sought the sublime and in those moments in history when it has not been afraid to shock.

Today, however, too many artists, curators and cultural institutions seem to be content.

Exhibitions that seem more like stage sets for Instagram than true art experiences, museums that focus more on show events than research, galleries that only exhibit safe names without taking risks. But do we really want a future of art like this?

NO MORE MEDIOCRE ART!

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