
Is it acceptable to turn a museum into a shop window for advertising?
Recently a case made much discussion in the United States: a maxi-poster dedicated to the DC Comics superhero, Blue Beetle, found a home for a week on the famous steps of the Philadelphia Museum of Art. Yes, the same steps immortalised by Rocky Balboa in the cult 1976 film. Is it right for such an important cultural symbol to become a space for advertising?





