I am often asked what an artist should publish on his or her website or what are the tricks to communicate the works and work of a contemporary artist well.
These questions are not easy to answer mainly because there is no one single answer to give, in fact every artist is in his or her own way and each path requires different strategies and specific content.
However, it is possible to make a list of good practices, i.e. tips that each artist can follow in order to find his or her own way of communicating online, depending also on the target audience.
