In the past, social media and art were considered two completely separate worlds. And yet, the most important social media are carving out an ever larger space in our daily lives, both private and professional, just think that buying Instagram followers is a practice that is becoming more and more widespread every day and involves not only brands and professionals. In this panorama, it was unthinkable that museums and the art world would remain excluded from the social universe.
Today, museums are experiencing a true digital revolution, using social media as a fundamental tool to communicate with their audience.
