Claudio Parmiggiani: Senza titolo, 2014, campana di bronzo e corda. Courtesy Galleria Poggiali, Firenze.

In the past, in order to be recognised as an artist, it was necessary to exhibit in a prestigious gallery, to be included in a museum’s collection or, at least, to have an art critic write enthusiastically and in complicated words about the works and their meaning. Today, on the other hand, all it takes is a well-curated Instagram profile, a few viral reels and a catchy hashtag to win thousands of followers.

It seems that art has found its new digital temple, or perhaps we are reducing creativity to an eternal search for likes. In short, does an artist who isn’t on Instagram really exist?

ARTISTS AND INSTAGRAM

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Let’s face it: in the world of art and culture we are taking a big risk.
Mediocrity is creeping into museums, galleries, exhibitions and even creativity itself.
It seems as if the system is increasingly accepting the minimum of effort, turning art into a product for quick consumption, more concerned with numbers than quality.

Yet, art has always shone when it has dared, when it has broken schemes, when it has sought the sublime and in those moments in history when it has not been afraid to shock.

Today, however, too many artists, curators and cultural institutions seem to be content.

Exhibitions that seem more like stage sets for Instagram than true art experiences, museums that focus more on show events than research, galleries that only exhibit safe names without taking risks. But do we really want a future of art like this?

NO MORE MEDIOCRE ART!

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Let’s face it: we are in an era where everything seems to be going through an algorithm.
Works of art to admire online are suggested to us based on our clicks, virtual tours promise to let us ‘experience’ a museum from the comfort of our sofa, and even artistic creation is in danger of being delegated to artificial intelligence. But do we really want a future of art like this? Where museums are only containers of digital experiences and exhibitions resemble more a video game than a moment of contemplation?

THE FUTURE OF ART IS NOT VIRTUAL BUT HUMAN, EXCITING AND FULL OF BEAUTY

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Creating an art collection is a path that combines passion, culture and investment, allowing collectors to build up a heritage of great value over time and with the right choices.

Many collectors, even starting with small budgets, have developed collections of works of art of historical and economic significance, achieving not only personal gratification and social recognition, but also a solid revaluation of the invested capital. However,the creation of a collection requires an in-depth knowledge of the market and the criteria for selecting works, elements that contribute to building a coherent collection of lasting value.

UNDERSTANDING THE ART MARKET AND INVESTMENT STRATEGIES

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