I’ve always envied those who are able to build imaginary worlds using the famous Lego bricks.
At most, I’ve built the walls of a house, but I’ve never been able to finish the roof!
From December 8th 2016 to February 26th 2017 Rome hosts an exhibition entitled City Lego, a project by LAB, Literally Addicted to Bricks, that reproduces an imaginary city, using 7 million LEGO© bricks.
2016 is the year of Dada movement, because this year we celebrate the 100th anniversary of the birth of the artistic movement born in Zurich in 1916.
After the events dedicated to this anniversary arranged in Zurich, where the movement was born, Italy celebrates this anniversary with an exhibition in Brescia, as well.
I wrote a post about the meaning of the term “Dada” and the importance of the Dada movement, but this exhibition marks the strong connection between this artistic movement and Italy, because Dadaists have points in common with the artists of the Futurist movement, which was born in Italy some years before 1916.
It is thought to a matrix as a “model” in which to pour a liquid material such as plaster, resin or in the case of a print job from inking. A practice with which to obtain copies all equal and identical to themselves.
Nothing is more wrong!
Calimero was created in Milan in 1963 by the Pagot brothers, Nino and Toni, together with Ignazio Colnaghi, and has become a successful character all over the world and loved by several generations.
In 1962 the company Mira Lanza commissioned the Pagot brothers to create a character for an advertisement for some laundry soaps which mothers and children could feel great tenderness for.
So, Calimero appeared for the first time in an Italian TV advertisement on July 14th 1963.
