Let’s face it: in the world of art and culture we are taking a big risk.
Mediocrity is creeping into museums, galleries, exhibitions and even creativity itself.
It seems as if the system is increasingly accepting the minimum of effort, turning art into a product for quick consumption, more concerned with numbers than quality.

Yet, art has always shone when it has dared, when it has broken schemes, when it has sought the sublime and in those moments in history when it has not been afraid to shock.

Today, however, too many artists, curators and cultural institutions seem to be content.

Exhibitions that seem more like stage sets for Instagram than true art experiences, museums that focus more on show events than research, galleries that only exhibit safe names without taking risks. But do we really want a future of art like this?

NO MORE MEDIOCRE ART!

The time has come for redemption. Here is the moment to say enough about mediocrity and bring ambition, quality and excellence back to the centre of art.

From entertainment to authentic experience

Let’s not get it wrong: audiences matter, and engaging them is important, but engaging does not mean lowering standards. Art is not just content to be scrolled through on a feed, but an experience that must shake, question, inspire.

How many museums today are obsessed with statistics of ticket sales, likes, the number of virtual visits? How many curators have to justify every artistic choice on the basis of how much they can attract sponsors and audiences?
The risk is that culture will lose its soul, becoming a product packaged for quick consumption, lacking the depth that makes it immortal.

The future of art must return to a place of excellence, not compromise.
We need exhibitions that dare, museums that have no desire to invest in quality, artists who create to leave a mark, not to pander to the trends of the moment.
Everyone is immersed in this system eh! Nobody is excluded: museums, galleries, exhibitions, artists, curators, journalists, press offices, publishing houses, fairs, etc.

Artists of the future: less trend, more vision

Today, many artists seem trapped in a mechanism of continuous production, dictated by market logic and social media. Creating a work that ‘works’ online has become more important than creating something of profound value. But real art does not follow trends, it anticipates them.

I think the time has come for artists to take back the freedom to take risks. To experiment without worrying about algorithms and metrics. To return to that obsessive search for beauty, meaning and provocation that has made art what it has always been: a mirror of the human soul.

Museums and galleries: the courage to really innovate

Cultural institutions also have a great responsibility. Curators and museum directors must stop being content and return to believing in their mission. It is not enough to fill the halls, you have to give the public something that leaves a mark, i.e. a good reason to come back.

Innovation does not only mean adding touch screens or virtual reality experiences, it means thinking about exhibitions that offer new keys to interpretation, that ask questions, that make people come out with their minds in turmoil. It means investing in emerging artists without fear, rediscovering forgotten masterpieces, making connections between past and present with intelligence and depth.

And this also applies to galleries. We do not need spaces that always exhibit the same reassuring names, we need places where the new is cultivated, where talent is discovered before it becomes ‘saleable’.

The future of art is in our hands

If the art world continues to tolerate mediocrity, we risk losing its essence and turning art into a sterile industry where only marketing and not substance counts.

The time has come for a cultural revolution. A new course in which artists, museums, galleries and the public raise the bar and demand more. More quality, more courage, more excellence.

If we want a future for art that lives up to its history, we must start acting now.
You, are you ready to be part of this revolution?